Malaysian Consumer Behaviour During Ramadhan and Hari Raya

Discover Malaysian consumer trends during Ramadhan & Hari Raya, a pivotal time for brands. Explore traditions, challenges, and festive moments, from Sahur to Duit Raya. Join the cultural journey!

Choosing The Right Qualitative Methodology

Discover qualitative research methods! Learn when and how to use each method effectively. Elevate your qualitative research game with practical tips.

Moderation Tips: How to Listen and Probe?

A lot of conversations that we have now are just two monologues. Listening is one of the essential skills for a moderator.

How to Moderate Online Focus Groups?

How to Moderate Online Focus Group

The online focus group is not perfect, but we need to find a way to make it more engaging and meaningful in our pursuit of consumer truth.

10 Types of Focus Group Participants

10 types of participant and how to manage them

A good moderator should know the different type of focus group respondents and how we can bring the best out of each type