Moderation Tips: How to Listen and Probe?

How to listen and ask follow-up questions

A lot of conversations that we have now are just two monologues. Listening is one of the essential skills for a moderator.

How to Moderate Online Focus Groups?

How to Moderate Online Focus Group

The online focus group is not perfect, but we need to find a way to make it more engaging and meaningful in our pursuit of consumer truth.

10 Types of Focus Group Participants

10 types of participant and how to manage them

A good moderator should know the different type of focus group respondents and how we can bring the best out of each type