A career in Market Research – What you need to know
A sneak peek from an insider who has spent 10 years in the industry; what do you need to know about a career in market research.
Moderation Tips: How to Listen and Probe?
A lot of conversations that we have now are just two monologues. Listening is one of the essential skills for a moderator.
How to Moderate Online Focus Groups?
The online focus group is not perfect, but we need to find a way to make it more engaging and meaningful in our pursuit of consumer truth.
Ultimate Noob Guide: How to transcribe faster?
Transcribing is a painful process. We aim to make it as painless as possible and guide you to transcribe more efficiently.
Projective Techniques Examples in Qualitative
Projective Techniques are powerful tools that we can use to tap into one’s imagination rather than logical/factual.
10 Types of Focus Group Participants
A good moderator should know the different type of focus group respondents and how we can bring the best out of each type