Discover Malaysian consumer trends during Ramadhan & Hari Raya, a pivotal time for brands. Explore traditions, challenges, and festive moments, from Sahur to Duit Raya. Join the cultural journey!
Discover qualitative research methods! Learn when and how to use each method effectively. Elevate your qualitative research game with practical tips.
A sneak peek from an insider who has spent 10 years in the industry; what do you need to know about a career in market research.
A lot of conversations that we have now are just two monologues. Listening is one of the essential skills for a moderator.
The online focus group is not perfect, but we need to find a way to make it more engaging and meaningful in our pursuit of consumer truth.
Transcribing is a painful process. We aim to make it as painless as possible and guide you to transcribe more efficiently.
Projective Techniques are powerful tools that we can use to tap into one’s imagination rather than logical/factual.
A good moderator should know the different type of focus group respondents and how we can bring the best out of each type